Building a great lawyer website is definitely something that is necessary these days. You simply cannot be successful in the event that you do not have a proper online presence. The lawyer website that you launch online is going to be your business card. People that are interested in hiring you are going to always think about what you offer. They want to look at what you say about your work and see who they are going to hire.
With your website, you basically want to think about looking at things from the point of view of the interested client. If you are hired, is it a possibility that you would hire my employment lawyer again if in NYC? The website can make or break the entire work that the attorney does. Make sure that you always create a site that is as effective as possible. You do this by using proper SEO strategies. Some of those recommended are the following.
Including Unique, Relevant Content
The most important part of search engine optimization is almost always going to be adding relevant content. Think about what topics of interest are vital for the potential clients. For instance, let’s say you offer employment law services. In this case, add articles that talk about workers’ rights and similar high value content so that the potential clients can see that you have the knowledge necessary to help them out.
One of the huge mistakes associated with creating lawyer websites is outsourcing writing to someone that does not have a high law-related knowledge. If this is the case, the articles will not be great. Be sure that the quality of all the articles you have on the site are as high as possible and you are surely going to have better SEO results.
Including Contact Forms And Call To Actions
You can have the best possible content in the world and not have great results because of the fact that people will not contact you. With a lawyer website the most important thing is having people get in touch with you. That is done by convincing them that there is a good reason to contact the lawyer. Always be sure that you add CTAs (call to actions) to every single page on the website. Also, be sure that contact details are updated and as complete as possible.
You may also like: Super effective Broken link building guide
Getting Published In Relevant Sites
A very important thing for law firm site SEO is to get backlinks from websites that are highly relevant. You can use guest posting or you can use similar linking techniques. Some people will tell you that the only thing that you have to do is to create a great site for the law firm. That is definitely important but you should never neglect the importance of getting the relevant backlinks. They are going to always help you to climb in search engine rankings. However, only the SEO specialists can actually guarantee you will receive the best possible backlinks from sites that are highly relevant. Bad work will generate improper backlinks that could hurt rankings.