We all know about that Facebook is going to bring Dislike button soon, but before that Facebook CEO Mark Zuckerburg made some waves by not bringing dislike button directly but made it more empathetic by expressing sadness and other emotions. Facebook is going to change the way we express our way of engaging with posts by this various new 6 Emojis.
Let call this Emojis as Reactions as in this new set along with like Thumbs up button you can express your view in different reactions like : Love, Laughter, Happiness, Shock, Sad and Anger. Facebook has told that they are launching this test feature in only two market i.e Spain and Ireland before they decide to make it available for all or not.
(The reason behind choosing this two countries?Adam Mosseri, Facebook’s director of product, says it’s because both have largely national user bases without extensive international friend networks, so they work better as closed test groups. Ireland is English speaking, while Spain lets Facebook test out how well the wordless emoji play with non-English users.)
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Facebook Introducing Like button with 6 Empathetic Emojis
Facebook had even filed patent for how such emoji response feature look & work. This new set of reactions will appear on both mobile app as well as desktops not only that one can use this emoji on all post in news feed including – Your friends profile, Pages you like, Advertisers etc. Right now there is no plan to introduce this emojis to Messenger and other products owned by Facebook but this would make a lot of sense in Apps like Instagram and WhatsApp.
This reactions will come when you will tap the like button for few seconds on mobile while in Desktops as you hover your mouse to like button they will come up so that you can click on it.
As mobile & smartphone use as default is increasing rapidly and the fact that some people don’t like to spend time on tapping on responses on mobile handset so most of the business don’t get engagement on their pages.
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Mosseri says that some people were already using Stickers as a wordless way of registering their responses, but this will give them a quicker way to do this. “Typing on mobile is difficult,” Mosseri says, “and this is way easier than finding a sticker or emoji to respond to in the feed.”
Effect on Business Page Owners
For Business page owners, as data collection was only limited to calculate no. of likes and shares but now it would be more easy now, as one would be able to track it easily what kind of post is loved, amazed, made laugh etc. This way Facebook will be able to deliver more relevant sponsored content to users.
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A video showing how the new feature works is below:
Let us know what you think about this new 6 reactions along with Facebook like button, What would be best a dislike button or this 6 empathetic emojis feel free to drop your views in comments below.