New business come with great opportunities but the first hurdle can be quite risky. Many start-ups arise from people with big ideas, but a lack of experience. Needless to say, opening the doors to your new business is an exciting but daunting task. You may have never been responsible for hiring staff, marketing your business, or decorating your premises.
More specifically, you may never have had any experience with attracting customers to come into your premises by using attractive visuals such as barriers, signs and other types of outdoors advertising. Outdoor advertising doesn’t have to mean getting your business onto the billboards or feature a striking advert to feature in Times Square. Getting new customers through your doors can be as simple as having striking barrier outside your premises to let your customers know of your presence. If you own a small business such as a café or bakery, small touches such as some branded café barriers on the outside of your premises can add a really professional look while at the same time entice customers into your shop.
The Importance of Outdoor Advertising
Getting customers inside your door can be more than half the challenge. Using high quality advertising outside of your business is more likely to attract customers into your business. Think outside the box with imagery and messaging but remain true to your brand values.
- Don’t be to convoluted with your design – Sometimes, small companies can make the mistake of choosing a design that is too eccentric. It’s important to consider the needs and desires of your target market rather than try to create your own contemporary art. This doesn’t apply to you if you’re a contemporary art gallery, but modern businesses tend to prefer attractive simplicity over extravagance.
- Don’t use too many words – People can be put off by a hard-sale; we all try our best to avoid cold callers and many of us don’t want a salesman knocking on our door. This can be the same with your outdoor advertising. It’s better to look appealing than pushing customers too hard to come in and see what you have to offer. It’s easy for customers to ignore too many words.
- Choose the right materials – Expensive materials don’t always serve your specific purposes, while cheap materials may need to be replaced too often if you’re trying to save too much cash.
It can no doubt be difficult to do this by yourself, which is why trusting experienced professionals may provide the best return on investment. It’s always a good idea to check out different companies for a few ideas on how to choose the most effective outdoor advertising for your business.