The email marketing service provider (ESP) market is largely dominated by older companies that established themselves almost two decades ago. That’s not the case, however, with mailing service SendPulse which is a relatively new player in the ESP market.
SendPulse’s core values revolve around simplicity and ease of use. That the company has been able to deliver a top notch product with an easy learning curve that still offers advanced features is a commendable feat. Everything from the sign up process to the first email campaign is as streamlined as possible with no room for error.
Here are 5 reasons why you should consider switching to SendPulse from some of the older ESPs:
1. Push Notifications
One of the most unique features on SendPulse is the ability to create push notifications. No other ESP in the market offers this feature at the moment.
Push notifications allow users to get notifications on their desktop whenever you update content on your website, a great way to increase traffic to your site as well as attract unique visitors.
Creating push notifications for your site using SendPulse is simple:
- On the top menu bar, click on ‘Push” and then click ‘Add new website’
- Next, enter the URL of your website. It’s recommended that you have an SSL certificate aka HTTPS enabled on your website.
- Next, you’ll need to integrate push notifications on your website. Just follow the instructions on the screen to enable push notifications on your website.
2. Simple Dashboard
One of the best things about SendPulse is the ease at which all the information is available on the dashboard.
The user interface is well-designed and the navigation is simple. If you’re an email marketing beginner, you’ll be surprised at the ease at which you can create your first email campaign.
From creating your first sign up form to selecting one of SendPulse’s many predesigned email templates to launching your email campaign, the whole process is streamlined and efficient.
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3. Resend to Unopened Feature
As the name suggests, this feature allows you to send emails to people within your email list who haven’t yet opened your emails.
Depending on your industry, this feature can easily result in increase in the open rate by 30-80%.
This feature is usually offered as part of the paid plans by most ESPs, but SendPulse allows you to use this feature even under their free plan.
4. Import Options
This feature is especially useful if you’re migrating from other email services such as Mailchimp or Constant Contact.
In order to import your email list from other ESPs, click on “Mailing Lists” from the left panel and then click on “New Mailing List”. From here, you can select the email service you’d like to import your list from (Mailchimp, Constant Contact, GetResponse, etc.) and then enter the API key.
Once you’ve entered the key, you’ll be able to see all the email lists you’ve created using the other service. Just select the list you’d like to import and you’re done. Your email list is now on SendPulse.
This process saves a lot of time and hassle, especially if you have a decent amount of subscribers you need to migrate to SendPulse.
Last but not the least, SendPulse has some of the most affordable email plans out there. All the aforementioned features are accessible under the free plan and even when you want to upgrade to one of SendPulse’s paid plans, they still manage to be cheaper than other ESPs in the market.
SendPulse offers both list-based and pay-as-you-go plans. Under the free plan, you can send up to 15,000 emails per month to up to 2500 subscribers.
SendPulse’s List-Based Plans
SendPulse’s Pay-As-You-Go Plans
SendPulse manages to simplify the email marketing process while eliminating unnecessary features.
Businesses and professional bloggers who are looking for a reliable, yet cost effective email marketing solution that can meet the vast majority of their needs will do well to give SendPulse a try.