If you want to build your blog audience, only best marketing strategy will not help you have to get smarter with your content as well. One of the biggest challenge bloggers, webmasters, content marketers are facing is writing content for audience simultaneously optimizing it for search engines.
Unfortunately only one piece of content can rank 1st on search engine for each search term. Google and other search engines are trying hard to make sure that first result is truly the best content for that particular keyword.
Still you can rank your blog posts on top of search engine. How?
Create the best content out of everyone and see result. At this point there is no secret, like there used to be some in 2014.
According to research done by Conductors: 64% of Website Visitors Come from Organic Search
So the point here is, how do you create the best content for your targeted keywords?
I am going to show you 11 different ways to optimize your content for search engine and still making it appealing for your blog audience.
SEO Copywriting: 11 Tips For Writing Content For People and Optimize For Google
If you follow all this, you will get a lot more search traffic. If you combine it with your best marketing strategies, you will grow even a new website quickly. Here we go:
1. Write Long, In-Depth Quality Content
Bigger is often better.
When you’re looking to learn everything about SEO, SMM or Branding, which would you prefer?
A list of Five Tips?
A list of 21 Tips?
There is no doubt that you will choose a list of 21 tips as it will be more useful. Making something bigger and longer is typically the best way to make it better but to make it appealing and interesting you have to work hard.
The average web page ranking on the first page of Google has over 2000 words. Moreover, evidence says that in-depth article gets more shares and links. Aim for the content that delivers deep insights to the subject. But don’t write lengthy content just to please the search engine. Do it because you have the knowledge and insights to share with audience.
Avg. Content Length Of Top 10 Results:
According to an in-depth study by SerpIQ, highest ranking page are typically longer as you can see below.
2. Forget About Keyword Density
Keyword density may have been a ranking factor ages ago. But there is nothing to indicate that Google favours certain keyword density over another. It is important to use related keyword in your blog posts, but use them naturally. Stuffing keyword unnaturally where they don’t belong will most likely to do harm than good.
So I recommend to keep your blog post look natural instead of going for some prescribed ratios.
3. Take Advantage of Long Tail Keywords
You will find many keywords like hair fall, insurance with lots of searches on internet they are super competitive and demands lots of effort. Even if you get the ranking but you will rarely get conversions. In many cases there are lots of relevant searches those are easier to rank and bring more targeted traffic and hence conversions.
For Example: Hair fall treatment Vs Hair fall treatment for teenagers, Long tail keywords have lower search volume but traffic quality is much higher and hence they are more likely to convert more.
4. Answer Your Audience Questions
If your audience have some questions about your product and audience, they’ll probably going to make search for them on Google. Provide your prospect with appropriate answers and they will visit your site. Provide better answer than your competitors, and they will buy from you.
Additionally answering question is the best way of using long tail keywords.
Like, If I provide Explainer Video Creation Services
Most probably my audience will search for following questions like:
Q. How to create script for a product explainer video?
Q. What is an average cost of creating explainer video?
Answering above question in my blog posts will surely help me drive additional traffic to my site.
5. Use Related Keywords, Synonyms & Grammatical Variations
Now a days Google and most of the other popular search engine started using Latent Semantic Indexing (LSI) to match search results to the intentions of the persons performing the search. Using Related Keywords, Synonyms and Grammatical variation is an easy way to make your content more relevant.
It is the best way to target different kind of keywords in a single post and making your blog post more relevant without stuffing the actual keyword.
6. Get Your Content Noticed
Getting your content shared across social networks is the best way to reach more and more people. Sharing gets you links and traffic and the more share your contents get, the more relevant and popular it looks to Google.
Do your part to bring your content out there and shared via various relevant forums, influencers, newsletter, blogs, and usual suspects like Facebook, Twitter, Google+, LinkedIn etc.
7. Title Tags & Snippets Are Still The King
Your title tag is one of the first thing at which Google looks at when categorizing the individual web pages. Moreover your audience are most likely to see the Title Tags and Snippets (Meta Description) in search engines page results.
So Include keywords also make your blog Title and Snippets sounds natural and focus more on motivating and arousing your audience through snippets to make them click.
CTR is another ranking factor that Google focuses on, the more clicks you get on SERP’s the better is for your blog Google will think.
8. Don't Over Optimize Your Link Texts
Optimizing link text to match exact keywords and phrases use to be an effective technique to improve Google rankings. But those days are no more. Google has become more aware of the link schemes and today if you overdo it your blog will be more likely to face Google penalty, if all you do is perfect keyword, phrase link text.
In Google eyes it is the way of manipulating rankings. So I would recommend rather than going for perfect keyword link text, keep It natural and naked URLs For Example: MoneyGossips got many various money making guides, Money Gossips, http://moneygossips.com, http://www.moneygossips.com etc.
9. Remember ALT Tags Of Your Images
Now a days images seems to be playing more bigger and better role in Google’s Ranking factors. Always remember to use original, relevant images and make sure to include keywords in your image ALT tags.
Under all the circumstances try to keep it simple and short. It is known as best practice to include keyword in your image file, this way you avoid keywords stuffing.
Using image in your blog post make the article appealing to the readers and it keep the interest flowing throughout the posts.
10. Use Google Suggest, Google Trends for Ideas
As I have already mentioned earlier that using Synonyms, Grammatical variations are the best way to make your content more relevant to Google without Keyword Stuffing.
To find such keywords and phrases: Google Search Suggest, Uber Suggests are the best tool to find such keywords. Combine them with seasonal searches, Dates, Location to change their behavior on searches.
11. Write For Humans, Optimize For Robots
Its 2016, and nobody wants to read SEO content, not even the search engines. All the above mentioned points that’s Google prefer quality content which is for Humans and optimized for them.
Additionally there is no point in ranking if your content doesn’t convert. So try to focus more on writing quality in-depth content which provide value, deep insights to your audience.
You have just seen my 11 best SEO copywriting that I use while writing any article. Now it’s your turn to put this techniques in your practices. I am damn sure that you will generate more traffic, also you will improve your blog brand.
Let me know What you think about SEO Copywriting? Is it the major factor for content marketing.