In this day and age when there is more than one product or service of everything, competition can get pretty stiff. Try doing a search of anything you can think of and you will see that there are thousands of options out there. For any business that wants to thrive and succeed in their industry, one way to get ahead of the competition and reap greater profits is by developing a mobile app. Here are at least five reasons why:
All of Your Competitors Have One
Mobile apps are not just for big brands. In fact, more and more small and mid-size businesses are investing into mobile app creation. Why? Because your customers spend about 162 minutes a day on their smartphones and being present on their gadgets in the form of an app makes it easier for them to purchase your product or service.
Customers Prefer Smartphones Over Computers
According to various data from comScore, the use of mobile gadgets have been increasing every year; while the use of laptops and desktop computers are steadily declining. In December 2015, internet usage on desktops declined by 9.5 percent compared with the previous year. The following year, the number went down by 7.6 percent. Specifically, with millennials, 97 percent are mobile users and 20 percent of people aged 18 to 34 do not even use laptops and computers.
Apps Gets You Noticed By Google
If you want your online target market to see you on their search results page, build an app. By building and publishing a mobile app on iTunes and Google Play, you immediately gain access to app indexing, which makes it possible for your app to be easily seen in Google search results. As soon as your business app gets indexed, mobile users who are performing a Google search for content that is related to your app will be able to see an option for them to install your app.
Secure Payments Are Made Easier with Apps
Mobile payments are gaining popularity not only because they are convenient but also because they are secure. It is options like this that make customers feel safe downloading apps that require mobile payments, such as those cool mobile games at Jackpot City, which allow players to securely pay with their MasterCard, Maestro, and VISA without the risks of getting hacked.
Round the Clock Customer Service
Having a mobile app can strengthen confidence and brand loyalty among your customers. With your mobile app on their smartphone or tablet, they have access to your business 24/7. It will be easier to check out your offers and promotions, make a purchase online, share your information on social media, and even send you a message for any questions or concerns.
As consumers have evolved in how they are using mobile technology in their purchases of products and services, businesses need to change with them. Every business, no matter what the size is, can greatly benefit from having a mobile app that will allow them to become more accessible to their customers and increase their profitability and brand loyalty.