There are over 75,000 Google searches per second. With numbers like that, ensuring your website is pulling its weight is not just recommended, it’s practically mandatory. Website optimisation tools are intended to help your website do just that, but what exactly is website optimisation and what tools are the best at it?
Here’s everything you need to know about website optimisation.
What is Website Optimisation?
Website optimisation is the practice of improving the aspects of a website that contribute to conversions and traffic. Traffic comes from multiple sources, including:
- Paid search
- Paid social
- Organic sources
- And more
Conversions result from good marketing practices.
Website optimisation tools help you determine what you’re doing right—and what you’re doing wrong—to help you better attract and convert more people.
Why is Website Optimisation Important?
Website optimisation is important because it helps visitors find and use your website successfully.
Site visibility is crucial to the success of a site – if people can’t find your site, there’s no chance of them converting. Being able to use your site is also essential – if a visitor can’t figure out how to convert, they’re likely to abandon the task.
The best marketing services will always address website optimisation because, without an optimised website, your visitors have no direction. And directionless visitors equal lost conversions.
Google Analytics is a free service from Google intended to help you track and analyse web traffic data. It gives you insight into who your audience is, where they’ve come from, what actions they’ve taken on your website, and more.
This really is the one-stop-shop when it comes to website analytics. With it, you can track campaigns, monitor conversions, analyse SEO efforts, and ensure your optimisation efforts are headed in the right direction.
If you’re running a WordPress website you must have Yoast’s SEO plugin installed. This handy plugin ensures you’re covering your SEO bases each time you create a page or post for your website.
Yoast works by scoring your content in terms of SEO and readability. Once scored, it will give you a list of actions and resources to better optimise your content.
As cheat sheets go, Yoast has it all. If you want to better optimize your on-page content, you can’t go past this tool.
Moz is a software as a service company that specialises in website optimisation tools. As far as optimisation arsenals go, you can’t find anything better than their suite.
The keyword explorer tool is especially handy as it lets you know what people are searching for when they find your site. The ranking tool is also a great way to determine where your site sits among your competition.
Moz also has a tool that helps you flag any issues that might prevent Google or Bing from crawling your site, a handy thing when optimising your pages.
Using These Website Optimisation Tools
Website optimisation is essential for a successful online presence. With these three website optimisation tools, your website will be well on its way to pulling its weight.
Want to learn more about SEO? Visit our blog for more articles on search engine optimisation.